Look out for news reports about the ‘Color of the Year’, these are often hotly-anticipated and influential moments in the creative, design and retail calendar, which helps experts with trend forecasting. But be warned, sometimes these trends can quickly saturate the retail market and go out of fashion as swiftly as they came in. Set a time limit on promotions based on them, to avoid looking like you’re following the crowd.
Trend-based promotions are effective because consumers like to think they’re keeping up with the latest looks, so basing a multi-buy offering on what’s current, is sure to keep them buying. And if they think your business is on top of the hottest trends this will, in turn, create brand loyalty with both existing customers and style-savvy new ones and keep them coming back for fresh planting ideas.
Whichever sales option you opt for with multiples, always keep your customers’ goals in mind; they’ll want a mass of easy-care, long-flowering, robust plants that will give them pleasure throughout the summer and into the autumn. You can’t go wrong with an armful of geraniums on all counts.