Make more pelargonium sales with our Europe-wide marketing initiative

Are you a grower or florist, working in garden retail or in the pelargonium trade? Here you’ll find a wealth of information on plant care, product upgrading and presentation, as well as valuable tools and advice for sales and marketing for your business.

DISCOVER OPPORTUNITIES >>

Lächelnde Frau mit pinke, orangenen und rosa Geranien und Flechthut

Opportunities for all industry sectors

At Pelargonium for Europe, we target your end customers directly by promoting the many benefits of geraniums through our extensive consumer promotion campaign.

This way, we continuously inspire new audiences, ensuring long-term sales of pelargoniums in future.

But here you’ll also find a wealth of information to support your business directly, from product upgrades to sales presentation tips, trade care advice as well as point-of-sale materials, digital tools and resources for your marketing.

Find out how we can support you and widen your opportunities for pelargonium promotion. Get involved and explore our project.

Lächelnde Frau mit Einkaufskorb voller pinker, rosa und roter Geranien vor Holzwand.

Do you grow pelargoniums?

As a producer you are the backbone of PfE campaigning: everything we do is with the goal of growing your sales via both B2C and B2B marketing. Here you’ll find some of the additional ways you can benefit.

Discover opportunities for producers >>

Lächelnder Mann mit Brille hält pinke Geranie vor Metallregal.

Do you sell geraniums?

Our goal is to encourage more consumers to fall in love with geraniums and to buy as many as possible each year. We offer a range of free marketing materials and resources to help you increase your sales.

Discover opportunities for retailers >>

Hände halten pinke Geranie in Laden vor Holzregal.

Looking for press information?

If you’re a trade journalist looking for the latest news, press releases and royalty-free photos, you’ve come to the right place. We’re always happy to support you with content, photography, and more. Find out what we can offer.

Press information >>

Frau mit Plastikschale Trägt lachsfarbene Geranien in Gewächshaus.

Are you a breeder?

If you represent a breeding company and would like to find out how your support could benefit your business and the wider industry, get in touch.

Project management
Pelargonium for Europe GbR,
Dr. Susanne Lux,
Telephone: + 49 2644 981333,
E-mail: susanne.lux@meclux.de

Who is behind Pelargonium for Europe?

PfE is the marketing initiative of European pelargonium breeders Florensis, Dümmen Orange, Selecta one, Syngenta Flowers, Elsner PAC, P. van der Haak Handelskwekerij and Geranien Endisch. Under the umbrella of Green Marketing Europe (GME), Dr. Susanne Lux manages the Pelargonium for Europe campaign with a team of dedicated staff and freelancers. PfE partners with a wide network of talented agencies and freelancers to produce materials and deliver campaigns across 22 European countries.

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