- 27.03.2026
January 2025 saw the launch of a new EU-funded campaign to promote pelargoniums in five additional countries: Germany, Poland, France, Denmark, and Sweden. Worth about 3 million Euros, the campaign aims to grow and secure long-term sales of pelargoniums, supporting Europe’s horticulture industry. It will run for three years, from 1st January 2025 to 31st December 2027. We are looking for an External Evaluator specifically for the second year, January to December 2026, Year 2, with possible extension to Year 3 in 2027.
Pelargoniums are important products for the green industry all over Europe. A large proportion of Europe’s horticultural growers produce the Pelargoniums, and due to their characteristics, they are often produced and sold locally in Europe.
The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, POS support for retailers, and sustainability communication for producers.
A call for proposals is announced for the role of External Evaluator, open to highly experienced marketing professionals or consultants in the green (horticulture) sector, ideally also in generic campaigns and/or EU-funded projects. The workplan will primarily involve producing an Evaluation Study at the end of second year, which should provide an independent, expert judgement covering the results of each work package, as well as campaign impact in terms of economic impact and awareness impact.
The campaign year runs from 1st January to 31st December, and the main working period for the External Evaluator will be between November and December of 2026.
To receive the full briefing and application information, email tendering@org-intern.info with your name and one or two sentences outlining your horticulture and marketing experience (you will have the chance to send further information later).
The deadline to tender is 15th April 2026.
Contact us
Pelargonium for Europe GbR
c/o Zentralverband Gartenbau
Bornheimerstraße 37
53111 Bonn, Germany
+ 49 2644 981333
Main tendering contact email: tendering@org-intern.info
Dr. Susanne Lux, susanne.lux@meclux.de ; Helena Ebrahimi, helena@greenmarketingeurope.eu