- 08.04.2025
Successful product presentation is more than just a question of aesthetics – it evokes emotions, influences purchasing decisions and has been proven to increase sales. It plays a central role in the green sector in particular, as a visit to a garden centre, retail nursery or florist is an experience for the senses. It is here that plants can be shown to full effect and inspire the design of gardens, balconies and patios. Geraniums offer enormous potential: they are versatile, easy to care for and come in a huge range of colours to suit all tastes. With the right presentation, they can be positioned as a modern, versatile flowering plant and make the most of sales opportunities.
According to the latest market data, geraniums continue to be one of the most important sales drivers in the bedding and balcony segments. Their appeal to a wide range of buyers makes them invaluable to retailers. The experts at Pelargonium for Europe (PfE) reveal just how great the potential for geranium sales is and provide practical tips for effective product displays with this classic plant. PfE also supports the trade with various free marketing offers.
Huge consumer potential
Geraniums are not only bestsellers in the bedding and balcony plant segments, they also offer great opportunities to increase sales. Their wide range of colours and shapes, abundance of flowers, hardiness, longevity and ease of care make them attractive to a wide variety of buyers. City dwellers with balconies, country garden owners and commercial customers in the hotel, catering and urban greening sectors are increasingly opting for easy-care, hardy and long-flowering plants. Geraniums are also appealing to sustainable shoppers: their local production, longevity, heat resistance and low susceptibility to pests and diseases are in line with current consumer trends.
Setting the scene for variety: Geraniums for every taste
Geraniums are real quick-change artists. They can be planted in window boxes, hanging baskets and beds; as specimens in modern pots and containers; or used as cut flowers in bouquets and other creative arrangements. With their versatility and huge range of colours and shapes, they suit every style imaginable and allow retailers to target a wide range of customers with their product displays.
Seasonal themes can be created by choosing the right colours and highlighting the longevity of geraniums, be it with spring-like pastel shades, colourful summer arrangements or autumnal plantings in orange and apricot. Combining geraniums with other sun-loving plants such as herbs, tomatoes, lavender or grasses enhances the natural effect and provides inspiration for individual plant designs. Contemporary containers in concrete, wicker or metal emphasise the modern look of geraniums and are a great way to show them off.
Arouse emotions and create incentives to buy
Customers don’t just buy geraniums, they buy a vision of how they will enhance their home. Creative in-store product displays help satisfy this need. Carefully staged terraces and balconies, planted window boxes or well thought-out plant combinations make the purchasing decision easier. Ready-made plant kits with matching pots and companion plants also boost sales.
Information boards with tips on care, origin or creative design ideas convey expertise and whet the appetite for geraniums. Retailers can find a wealth of helpful information and materials at pfe-trade.com.
Eye-catching POS materials are also available to download for free.
At youtube.com/@mygeranium686, PfE also offers inspiring videos with care tips and design ideas. Specialist retailers can display these on screens at their POS or post them on their websites and social media channels.
In addition, cross-selling potential can be exploited by placing high quality potting compost, fertiliser or various planters next to display areas.
Strengthen digital presence
In addition to your POS presence, your digital visibility is crucial. Studies show that social media has a strong influence on purchasing decisions. Creative displays with stylish accessories encourage trend-conscious shoppers to take photos and share them. This not only encourages purchases, but also increases product visibility online.
Retailers can also use social media themselves to post attractive examples of planting, share DIY ideas or provide expert knowledge on geranium care. Interactive formats on Facebook, such as live consultations or tutorials, also increase customer loyalty and encourage purchases.
Retailers can find inspiration for social media posts on PfE’s various social media channels on Facebook, Instagram, Pinterest and YouTube. Specialist retailers can adapt the content for their own purposes and share it on their own channels. This gives them the opportunity to make their own social media presence lively and engaging with little effort. PfE recommends following the channels below to make sure you don’t miss any posts:
Conclusion: Geraniums as a sales driver
Geraniums are much more than just a classic. With the right product displays and the support of PfE’s wide range of free marketing offers, they become a real attention-grabber and sales driver. Garden centres, florists and retail nurseries can unlock the full potential of this versatile and easy-care plant with inspiring arrangements, targeted customer communications and digital visibility. Strategic product displays not only increase sales, but also position geraniums as a modern, attractive and versatile flowering plant that should be part of any outdoor environment.
Reproduction is free of charge, please credit ‘Pelargonium for Europe’. You can download our current press pack, further texts and images at www.pelargoniumforeurope.com.