The experts at Pelargonium for Europe offer a wealth of trend-driven merchandising ideas and inspiration for the seasons ahead.
With their vibrant, multi-coloured blooms, easy-care properties and romantic natural style, pelargoniums are classic floral beauties which never go out of fashion. Now and again – such as now in 2023 – they rise to the very top of the trend charts, thanks to flowers which tap the Viva Magenta colour trend and consumer preference for shabby chic, cottagecore décor and Mediterranean garden style.
Retailers, restaurateurs and café owners can tap into the unlimited potential of pelargoniums to help create gorgeous window displays, tabletop decor and other merchandising features which go beyond product and elevate environments in the glorious fashion that only fresh flowers can achieve.
There are many ways you can use pelargoniums to create unique displays from scratch with minimum budgets and eco-conscious, upcycled materials. Plant retailers especially can benefit from the countless cross-merchandise and upselling opportunities offered by these versatile DIY projects which your customers will love to recreate.
All the looks featured here will help you inspire craft-loving customers (there are millions of them out there!) with ideas that won’t cost the Earth but will bring a beautiful style upgrade to any home.