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For many retailers pelargoniums are a welcome sight for much of their core customer demographic; customers that are familiar with this summer beauty.

The key sales period for pelargoniums may be in full flow but that doesn’t mean retailers should sit back and relax! The experts at Pelargonium for Europe (PfE) –...

Plant retailers will be pleased to learn that there is a thriving dedicated marketing initiative designed to help drive sales of pelargoniums and increase consumer engagement with this summer...