{"id":4464,"date":"2025-12-01T21:05:49","date_gmt":"2025-12-01T20:05:49","guid":{"rendered":"https:\/\/pfe-trade.com\/sv\/?post_type=sustainability&#038;p=4464"},"modified":"2025-12-02T15:15:34","modified_gmt":"2025-12-02T14:15:34","slug":"hallbara-alternativ-kraver-trovardiga-bevis-inte-marknadsfloskler","status":"publish","type":"sustainability","link":"https:\/\/pfe-trade.com\/sv\/sustainability\/hallbara-alternativ-kraver-trovardiga-bevis-inte-marknadsfloskler\/","title":{"rendered":"H\u00e5llbara alternativ kr\u00e4ver trov\u00e4rdiga bevis \u2013 inte marknadsfloskler"},"content":{"rendered":"<p><strong>\u00c4mne:<\/strong> Kommunikation och samarbete<br \/>\n<strong>\u200dOriginalspr\u00e5k: <img src=\"\/wp-content\/plugins\/multisite-language-switcher\/css-flags\/flags\/4x3\/gb.svg\" style=\"height: 1.25rem\" alt=\"Flag gb\" title=\"EN\" \/>\u00a0<\/strong><br \/>\n<strong>Publiceringsdatum:<\/strong> 10 maj 2022<\/p>\n<p>Varning f\u00f6r greenwashing. Det \u00e4r viktigt att skilja mellan begrepp som \u201dkomposterbar\u201d och \u201dbiologiskt nedbrytbar\u201d och att f\u00f6rst\u00e5 vilka villkor och certifieringar som g\u00e4ller. F\u00f6r att h\u00e5llbarhetsargument ska vara trov\u00e4rdiga kr\u00e4vs tydliga fakta \u2013 inte tomma marknadsf\u00f6ringsfraser.<\/p>\n<p>L\u00e4s artikeln p\u00e5<a href=\"https:\/\/www.floraldaily.com\/article\/9425559\/sustainable-alternatives-require-authoritative-proof-not-marketing-jargon\/\"> floraldaily.com &#8230;<\/a><\/p>\n<p>&nbsp;<\/p><div class=\"acf-fields-container\" data-post-id=\"4464\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"sustainabilitycategory":[117],"class_list":["post-4464","sustainability","type-sustainability","status-publish","hentry","sustainabilitycategory-kommunikation-och-samarbete"],"acf":[],"_links":{"self":[{"href":"https:\/\/pfe-trade.com\/sv\/wp-json\/wp\/v2\/sustainability\/4464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfe-trade.com\/sv\/wp-json\/wp\/v2\/sustainability"}],"about":[{"href":"https:\/\/pfe-trade.com\/sv\/wp-json\/wp\/v2\/types\/sustainability"}],"wp:attachment":[{"href":"https:\/\/pfe-trade.com\/sv\/wp-json\/wp\/v2\/media?parent=4464"}],"wp:term":[{"taxonomy":"sustainabilitycategory","embeddable":true,"href":"https:\/\/pfe-trade.com\/sv\/wp-json\/wp\/v2\/sustainabilitycategory?post=4464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}