{"id":4374,"date":"2024-07-05T14:28:35","date_gmt":"2024-07-05T12:28:35","guid":{"rendered":"https:\/\/pfe-trade.com\/sk\/?post_type=news&p=4374"},"modified":"2024-07-05T14:28:35","modified_gmt":"2024-07-05T12:28:35","slug":"podpora-predaja-s-pelargonium-for-europe","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/sk\/news\/podpora-predaja-s-pelargonium-for-europe\/","title":{"rendered":"Podpora predaja s Pelargonium for Europe"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css_animation=“none“ css=““]Predajte viac mu\u0161k\u00e1tov pomocou bezplatn\u00fdch marketingov\u00fdch materi\u00e1lov a n\u00e1strojov pre z\u00e1hradn\u00edcky retail<\/strong>[\/vc_column_text][vc_column_text css=““]Cie\u013eom marketingovej iniciat\u00edvy Pelargonium for Europe (PfE) je zlep\u0161i\u0165 imid\u017e mu\u0161k\u00e1tom a podpori\u0165 ich predaj. Na dosiahnutie tohto cie\u013ea iniciat\u00edva PfE kombinuje spotrebite\u013esk\u00e9 kampane s ponukami ur\u010den\u00fdmi \u0161peci\u00e1lne pre z\u00e1hradn\u00edcky maloobchodn\u00fd sektor. V 22 eur\u00f3pskych krajin\u00e1ch iniciat\u00edva PfE informuje spotrebite\u013eov a \u0161pecializovan\u00fdch predajcov v z\u00e1hradn\u00edckom odvetv\u00ed o starostlivosti, hist\u00f3rii, mno\u017estve r\u00f4znych odr\u00f4d mu\u0161k\u00e1tov a sp\u00f4soboch ich vyu\u017eitia. Program tie\u017e zvy\u0161uje povedomie o vysok\u00fdch \u0161tandardoch v eur\u00f3pskom \u0161\u013eachten\u00ed a produkcii t\u00fdchto rastl\u00edn.<\/p>\n

T\u00e1to iniciat\u00edva podporuje aj maloobchodn\u00fd predaj v z\u00e1hradn\u00edckom sektore pomocou r\u00f4znych bezplatn\u00fdch marketingov\u00fdch materi\u00e1lov. Patria k nim reklamn\u00e9 nosi\u010de, ako s\u00fa plag\u00e1ty a bannery, profesion\u00e1lne vytvoren\u00e9 obr\u00e1zky, textov\u00e9 \u0161abl\u00f3ny pre vyu\u017eitie v PR, vide\u00e1 a aktu\u00e1lne \u0161pecializovan\u00e9 inform\u00e1cie na podporu predajcov v oblasti zvy\u0161ovania predaja. V\u0161etky tieto materi\u00e1ly s\u00fa k dispoz\u00edcii na str\u00e1nke https:\/\/pfe-trade.com\/<\/a>, ktor\u00e1 je v s\u00fa\u010dasnosti k dispoz\u00edcii v 12 jazykoch, vr\u00e1tane sloven\u010diny.[\/vc_column_text][vc_custom_heading text=“Cenovo v\u00fdhodn\u00e9, \u0161etriace \u010das aj prisp\u00f4sobiv\u00e9“ use_theme_fonts=“yes“ css=““][vc_column_text css=““]Obsah a materi\u00e1ly spracovan\u00e9 iniciat\u00edvou PfE u\u013eah\u010duj\u00fa z\u00e1hradn\u00edckym centr\u00e1m, kvetin\u00e1rstvam a maloobchodn\u00fdm z\u00e1hradn\u00edctvam r\u00fdchlu a lacn\u00fa realiz\u00e1ciu vlastn\u00fdch marketingov\u00fdch aktiv\u00edt, ktor\u00e9 im m\u00f4\u017eu pom\u00f4c\u0165 pozit\u00edvne ovplyvni\u0165 n\u00e1zory z\u00e1kazn\u00edkov na mu\u0161k\u00e1ty a zv\u00fd\u0161i\u0165 vlastn\u00fd predaj t\u00fdchto rastl\u00edn.<\/p>\n

Predajcovia v z\u00e1hradn\u00edckom odvetv\u00ed si m\u00f4\u017eu vybra\u0165 zo \u0161irokej ponuky produktov a prisp\u00f4sobi\u0165 svoje marketingov\u00e9 aktivity vlastn\u00fdm individu\u00e1lnym potreb\u00e1m. PfE informuje predajcov o svojich slu\u017eb\u00e1ch bezplatnej podpory prostredn\u00edctvom odbornej komunik\u00e1cie, odvetvov\u00fdch spolupr\u00e1c, ako aj na ve\u013etrhoch a in\u00fdch podujatiach. Poskytuje viacero mo\u017enost\u00ed, ako jednoduch\u00fdmi prostriedkami zv\u00fd\u0161i\u0165 predaj mu\u0161k\u00e1tov. Patria k nim n\u00e1vrhy na prezent\u00e1ciu produktov, media relations alebo oslovovanie a informovanie spotrebite\u013eov na mieste predaja, pr\u00edpadne prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed.<\/p>\n

Iniciat\u00edva PfE tak pom\u00e1ha posil\u0148ova\u0165 marketingov\u00e9 znalosti v odvetv\u00ed z\u00e1hradn\u00edckeho maloobchodu, dod\u00e1va \u0161pecializovan\u00fdm predajcom nov\u00e9 impulzy a povzbudzuje ich k tomu, aby vytv\u00e1rali nov\u00e9 pr\u00edle\u017eitosti v oblasti prezent\u00e1cie produktov a komunik\u00e1cie so z\u00e1kazn\u00edkmi.[\/vc_column_text][vc_custom_heading text=“Preh\u013ead pon\u00fakan\u00fdch slu\u017eieb pre z\u00e1hradn\u00edcky maloobchodn\u00fd predaj“ use_theme_fonts=“yes“ css=““][vc_column_text css=““]POS materi\u00e1ly<\/strong> \u2013 iniciat\u00edva PfE ka\u017edoro\u010dne produkuje mno\u017estvo interi\u00e9rov\u00fdch a exteri\u00e9rov\u00fdch reklamn\u00fdch materi\u00e1lov, ktor\u00e9 sa daj\u00fa pou\u017ei\u0165 priamo na mieste predaja. Niektor\u00e9 propaga\u010dn\u00e9 materi\u00e1ly, ako napr\u00edklad plag\u00e1ty a bannery, s\u00fa k dispoz\u00edcii na bezplatn\u00e9 stiahnutie z jej odvetvovej webovej str\u00e1nky. Sta\u010d\u00ed si ich stiahnu\u0165 a vytla\u010di\u0165 pre okam\u017eit\u00e9 pou\u017eitie.[\/vc_column_text][vc_column_text css=““]Datab\u00e1za obr\u00e1zkov<\/strong> \u2013 datab\u00e1za obr\u00e1zkov na str\u00e1nke https:\/\/www.pelargoniumforeurope.com\/sk\/databaza-obrazkov<\/a> pon\u00faka obrovsk\u00fd v\u00fdber profesion\u00e1lnych fotografi\u00ed mu\u0161k\u00e1tov v r\u00f4znom prostred\u00ed. Zah\u0155\u0148a fotografie mu\u0161k\u00e1tov v r\u00f4znych farb\u00e1ch, ve\u013ekostiach aj vyu\u017eitiach. \u010ci u\u017e je cie\u013eom uk\u00e1za\u0165 z\u00e1kazn\u00edkom r\u00f4znorodos\u0165 dostupn\u00fdch mu\u0161k\u00e1tov, poskytn\u00fa\u0165 im n\u00e1pady na dekor\u00e1ciu balk\u00f3nov, ter\u00e1s a z\u00e1hrad alebo pon\u00faknu\u0165 in\u0161pir\u00e1ciu na tvorbu stolov\u00fdch dekor\u00e1ci\u00ed \u010di projekty pre dom\u00e1cich majstrov, v r\u00e1mci datab\u00e1zy obr\u00e1zkov n\u00e1jde ka\u017ed\u00fd to svoje. \u0160pecializovan\u00ed predajcovia v oblasti z\u00e1hradn\u00edctva m\u00f4\u017eu obr\u00e1zky bezplatne pou\u017e\u00edva\u0165 v r\u00e1mci public relations, reklamy, soci\u00e1lnych siet\u00ed, ale aj na tvorbu vlastn\u00fdch POS materi\u00e1lov.[\/vc_column_text][vc_column_text css=““]Tla\u010dov\u00e9 spr\u00e1vy<\/strong> \u2013 tla\u010dov\u00e9 spr\u00e1vy dostupn\u00e9 na str\u00e1nke https:\/\/pelargonium-for-europe.com\/sk\/tlacove-spravy\/<\/a> poskytuj\u00fa rozsiahle inform\u00e1cie o mu\u0161k\u00e1toch, od n\u00e1padov na dekor\u00e1ciu a urob-si-s\u00e1m projektov a\u017e po tipy na starostlivos\u0165 a zauj\u00edmavosti o hist\u00f3rii mu\u0161k\u00e1tov a ich r\u00f4znych druhoch. Iniciat\u00edva PfE umo\u017e\u0148uje z\u00e1hradn\u00fdm centr\u00e1m, kvetin\u00e1rstvam a maloobchodn\u00fdm z\u00e1hradn\u00edctvam pou\u017ei\u0165 v\u0161etky texty alebo ich \u010das\u0165 na vlastn\u00e9 \u00fa\u010dely, napr\u00edklad na vytvorenie vlastn\u00fdch tla\u010dov\u00fdch spr\u00e1v alebo inzer\u00e1tov v r\u00e1mci lok\u00e1lneho PR, \u010d\u00edm si buduj\u00fa poz\u00edciu odborn\u00edka s d\u00f4veryhodn\u00fdm zdrojom inform\u00e1ci\u00ed oh\u013eadom v\u0161etk\u00e9ho, \u010do sa mu\u0161k\u00e1tov.[\/vc_column_text][vc_column_text css=““]Vide\u00e1<\/strong> \u2013 iniciat\u00edva PfE ka\u017edoro\u010dne uverej\u0148uje s\u00e9riu kr\u00e1tkych a dlh\u0161\u00edch vide\u00ed, v ktor\u00fdch prezentuje n\u00e1pady na dekor\u00e1ciu alebo tipy na starostlivos\u0165. Predajcovia m\u00f4\u017eu tieto vide\u00e1 zverej\u0148ova\u0165 na svojich webov\u00fdch str\u00e1nkach alebo na soci\u00e1lnych sie\u0165ach. Nov\u00e9 vide\u00e1 sa po\u010das celej sez\u00f3ny mu\u0161k\u00e1tov nahr\u00e1vaj\u00fa na kan\u00e1l na YouTube iniciat\u00edvy PfE: https:\/\/www.youtube.com\/@mygeranium686<\/a>.[\/vc_column_text][vc_column_text css=““]Obsah na soci\u00e1lnych sie\u0165ach<\/strong> \u2013 iniciat\u00edva PfE prev\u00e1dzkuje viacero kan\u00e1lov na soci\u00e1lnych sie\u0165ach, od Facebooku cez Instagram a Pinterest a\u017e po YouTube. Predajcovia tu m\u00f4\u017eu n\u00e1js\u0165 mno\u017estvo u\u017eito\u010dn\u00e9ho, praktick\u00e9ho a in\u0161pirat\u00edvneho obsahu, ktor\u00fd si m\u00f4\u017eu r\u00fdchlo prisp\u00f4sobi\u0165 a zdie\u013ea\u0165 prostredn\u00edctvom vlastn\u00fdch kan\u00e1lov, v\u010faka \u010domu bude ich aktivita na soci\u00e1lnych sie\u0165ach \u017eiv\u00e1 a zauj\u00edmav\u00e1 bez v\u00e4\u010d\u0161ej n\u00e1mahy. \u010eal\u0161ie inform\u00e1cie n\u00e1jdete na str\u00e1nkach:[\/vc_column_text][vc_column_text css=““]Facebook: \u017divot s kvetinami<\/a>
\nInstagram: \u017divot s kvetinami<\/a>
\nPinterest: https:\/\/www.pinterest.de\/europeinbloom\/<\/a>
\nYouTube: https:\/\/www.youtube.com\/@mygeranium686<\/a>[\/vc_column_text][vc_column_text css=““]Pou\u017eitie \u010dl\u00e1nku je bezplatn\u00e9, je v\u0161ak nutn\u00e9 uvies\u0165 zdroj \u201ePelargonium for Europe\u201c.[\/vc_column_text][vc_column_text]Pelargonium for Europe<\/strong>
\nPelargonium for Europe is the marketing initiative of the European geranium growers D\u00fcmmen Orange, Elsner PAC, Florensis \/ P. van der Haak Handelskwekerij, Selecta One and Syngenta Flowers. The initiative was founded in 2016 with the aim of promoting and securing geranium sales in Europe in the long term. The campaign is now running in 22 countries. In Bulgaria, Croatia, Romania, Slovakia, the Czech Republic and Hungary, the marketing measures are subsidised by the EU as part of the „Stars Unite a Europe in Bloom“ campaign.<\/p>\n

Press contact
\nPress office Pelargonium for Europe
\nServatiusstr. 53 | 53175 Bonn
\nPhone: 0800 24 12 100
\nEmail: presse@pelargoniumforeurope.com<\/a>
\nWebsite: www.pelargonium-for-europe.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=“yes“][vc_column][vc_column_text css=““]Pelargonium for Europe<\/strong>
\nPelargonium for Europe (Mu\u0161k\u00e1ty pre Eur\u00f3pu) je marketingov\u00e1 iniciat\u00edva eur\u00f3pskych pestovate\u013eov mu\u0161k\u00e1tov D\u00fcmmen Orange, Elsner PAC, Florensis \/ P. van der Haak Handelskwekerij, Selecta One a Syngenta Flowers. Iniciat\u00edva bola zalo\u017een\u00e1 v roku 2016 s cie\u013eom podporova\u0165 a zabezpe\u010dova\u0165 predaj mu\u0161k\u00e1tov v Eur\u00f3pe v dlhodobom horizonte. Kampa\u0148 v s\u00fa\u010dasnosti prebieha v 22 krajin\u00e1ch. V Bulharsku, Chorv\u00e1tsku, \u010ceskej republike, Ma\u010farsku, Rumunsku a na Slovensku s\u00fa aktivity podporen\u00e9 Eur\u00f3pskou \u00faniou v r\u00e1mci kampane \u201eStars Unite a Europe in Bloom\u201c.<\/p>\n

Pre \u010fal\u0161ie inform\u00e1cie pros\u00edm kontaktujte:
\nDa\u0161a Paul\u00ed\u010dkov\u00e1
\nGrayling Slovakia
\nPalis\u00e1dy 36, 811 06 Bratislava
\nTel.: +421 915 759 465
\nE-mail: dasa.paulickova@grayling.com<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>

<\/div>