{"id":5311,"date":"2022-05-10T10:03:59","date_gmt":"2022-05-10T08:03:59","guid":{"rendered":"https:\/\/pfe-trade.com\/en\/?post_type=sustainability&#038;p=5311"},"modified":"2024-08-19T09:51:05","modified_gmt":"2024-08-19T07:51:05","slug":"sustainable-alternatives-require-authoritative-proof-not-marketing-jargon","status":"publish","type":"sustainability","link":"https:\/\/pfe-trade.com\/en\/sustainability\/sustainable-alternatives-require-authoritative-proof-not-marketing-jargon\/","title":{"rendered":"Sustainable alternatives require authoritative proof, not marketing jargon \u200d"},"content":{"rendered":"<p><strong>Topic:<\/strong> Communication &amp; collaboration<br \/>\n\u200d<strong>Source language: <img src=\"\/wp-content\/plugins\/multisite-language-switcher\/css-flags\/flags\/4x3\/gb.svg\" style=\"height: 1.25rem\" alt=\"Flag gb\" title=\"EN\" \/><br \/>\n<\/strong><strong>Date published:<\/strong> 10.05.2022<br \/>\nBeware of greenwashing. For example, differentiate between &#8220;compostable&#8221; and &#8220;biodegradable.&#8221; Understand conditions and certifications to ensure genuine sustainability claims in product marketing.<br \/>\n\u200d<br \/>\nRead it at <a href=\"https:\/\/www.floraldaily.com\/article\/9425559\/sustainable-alternatives-require-authoritative-proof-not-marketing-jargon\/\">floraldaily.com &#8230;<\/a><\/p>\n<p>&nbsp;<\/p><div class=\"acf-fields-container\" data-post-id=\"5311\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"sustainabilitycategory":[108],"class_list":["post-5311","sustainability","type-sustainability","status-publish","hentry","sustainabilitycategory-comms-collaboration"],"acf":[],"_links":{"self":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/sustainability\/5311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/sustainability"}],"about":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/types\/sustainability"}],"wp:attachment":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/media?parent=5311"}],"wp:term":[{"taxonomy":"sustainabilitycategory","embeddable":true,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/sustainabilitycategory?post=5311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}