{"id":5650,"date":"2026-03-27T14:13:55","date_gmt":"2026-03-27T13:13:55","guid":{"rendered":"https:\/\/pfe-trade.com\/en\/?post_type=news&#038;p=5650"},"modified":"2026-03-27T14:13:55","modified_gmt":"2026-03-27T13:13:55","slug":"europe-in-bloom-2025-2027-call-for-proposals-for-external-evaluator","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/en\/news\/europe-in-bloom-2025-2027-call-for-proposals-for-external-evaluator\/","title":{"rendered":"Europe in Bloom 2025-2027- Call for proposals for external evaluator"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong>January 2025<\/strong> saw the launch of a new EU-funded campaign to promote pelargoniums in five additional countries: Germany, Poland, France, Denmark, and Sweden. Worth about 3 million Euros, the campaign aims to grow and secure long-term sales of pelargoniums, supporting Europe\u2019s horticulture industry. It will run for three years, from 1st January 2025 to 31st December 2027. We are looking for an External Evaluator specifically for the second year, January to December 2026, Year 2, with possible extension to Year 3 in 2027.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pelargoniums are important products for the green industry all over Europe. A large proportion of Europe\u2019s horticultural growers produce the Pelargoniums, and due to their characteristics, they are often produced and sold locally in Europe.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, POS support for retailers, and sustainability communication for producers.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]A call for proposals is announced for the role of External Evaluator, open to highly experienced marketing professionals or consultants in the green (horticulture) sector, ideally also in generic campaigns and\/or EU-funded projects. The workplan will primarily involve producing an Evaluation Study at the end of second year, which should provide an independent, expert judgement covering the results of each work package, as well as campaign impact in terms of economic impact and awareness impact.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The campaign year runs from 1st January to 31st December, and the main working period for the External Evaluator will be between November and December of 2026.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]To receive the full briefing and application information, email <a href=\"mailto:tendering@org-intern.info\">tendering@org-intern.info<\/a> with your name and one or two sentences outlining your horticulture and marketing experience (you will have the chance to send further information later).[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The deadline to tender is <strong>15th April 2026. <\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong>Contact us<\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pelargonium for Europe GbR<br \/>\nc\/o Zentralverband Gartenbau<br \/>\nBornheimerstra\u00dfe 37<br \/>\n53111 Bonn, Germany<\/p>\n<p>+ 49 2644 981333<\/p>\n<p>Main tendering contact email: <a href=\"mailto:tendering@org-intern.info\">tendering@org-intern.info<\/a><\/p>\n<p>Dr. Susanne Lux, <a href=\"mailto:usanne.lux@meclux.de\">susanne.lux@meclux.de<\/a> ; Helena Ebrahimi, <a href=\"mailto:helena@greenmarketingeurope.eu\">helena@greenmarketingeurope.eu<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"5650\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]January 2025 saw the launch of a new EU-funded campaign to promote pelargoniums in five additional countries: Germany, Poland, France, Denmark, and Sweden. Worth about 3 million Euros, the campaign aims to grow and secure long-term sales of pelargoniums, supporting Europe\u2019s horticulture industry. It will run for three years, from 1st January 2025 to [&hellip;]<\/p>\n","protected":false},"featured_media":5445,"template":"","news_cat":[],"class_list":["post-5650","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5650\/revisions"}],"predecessor-version":[{"id":5652,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5650\/revisions\/5652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/media\/5445"}],"wp:attachment":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/media?parent=5650"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news_cat?post=5650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}