{"id":5519,"date":"2025-11-07T19:51:59","date_gmt":"2025-11-07T18:51:59","guid":{"rendered":"https:\/\/pfe-trade.com\/en\/?post_type=news&#038;p=5519"},"modified":"2026-05-07T16:04:12","modified_gmt":"2026-05-07T14:04:12","slug":"key-sustainability-insights-for-pelargonium-growers-from-aiph-industry-conference","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/en\/news\/key-sustainability-insights-for-pelargonium-growers-from-aiph-industry-conference\/","title":{"rendered":"Key sustainability insights for pelargonium growers from AIPH Industry Conference"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Ghent conference highlights new pressures and opportunities for growers as EU legislation, certification and sustainability demands intensify<\/h3>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pelargonium for Europe (PfE) has published its latest technical column on sustainability, this time reflecting on presentations by industry experts at the AIPH Industry Conference held in Ghent on 16 September 2025.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The event brought together leading practitioners to debate the future of ornamental horticulture under tightening sustainability requirements. Topics included:<\/p>\n<ul>\n<li>Data-driven certification and reporting as the new standard for growers<\/li>\n<li>Upcoming EU legislation on packaging, reporting and due diligence<\/li>\n<li>Practical realities of peat reduction and substrate alternatives<\/li>\n<li>Retailer and consumer expectations around pesticide-free production<\/li>\n<li>Global supply chain accountability including social dimensions of sustainability<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Conference highlights suggest the industry is moving towards a new phase which is focused on data-driven reporting, shifting from voluntary commitments to legally binding obligations. That means for growers of pelargonium and poinsettia, the immediate technical priorities involve building reliable data reporting systems, investing in trials and knowledge-sharing around peat alternatives, preparing for packaging regulation with practical innovations, and monitoring EU-level legislation closely in case of fragmented compliance.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Margins in ornamentals are tight, and transitions carry risk. The sector has an opportunity to stay ahead if it treats certification and regulation not just as barriers, but as tools to drive innovation and maintain access to critical markets.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The full article \u2013 including insights from speakers such as GLOBALG.A.P., Union Fleurs, Growing Media Europe, Viaverda and Floriculture Sustainability Initiative \u2013 is now live on the PfE website, find it at <a href=\"https:\/\/www.floraldaily.com\/article\/9766396\/who-pays-for-sustainability-in-floriculture\/\" target=\"_blank\" rel=\"noopener\">www.pfe-trade.com<\/a> under Sustainability page.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]This is the latest in a series of technical columns published by PfE and Stars for Europe (SfE), aimed at sharing international knowledge to support growers in building sustainable, competitive businesses.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;More resources from PfE&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]Growers, retailers and trade professionals can also benefit from the <strong>PfE Sustainability Knowledgebase<\/strong>, a curated collection of sustainability news, case studies and research from across Europe, with summaries translated into all campaign languages for easy readability.<\/p>\n<p>In addition, PfE offers a wide range of support materials for the trade, including:<\/p>\n<ul>\n<li><strong>POS materials<\/strong> to support sales at retail level<\/li>\n<li><strong>Marketing advice<\/strong> tailored to retailers\u2019 needs<\/li>\n<li>A <strong>large image bank<\/strong> of professional, high-quality pelargonium photography for trade use<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]For full details and to access resources, visit <a href=\"http:\/\/www.pfe-trade.com\">www.pfe-trade.com<\/a>. Follow the campaign on <a href=\"https:\/\/www.linkedin.com\/company\/pelargonium-for-europe\/\">LinkedIn<\/a> for all the latest updates as they happen.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Reproduction is free of charge, please credit \u2018Pelargonium for Europe (PfE) and Stars for Europe (SfE)\u2019. Please send a copy. Trade professionals can find more information about PfE at <a href=\"http:\/\/www.pfe-trade.com\">www.pfe-trade.com<\/a> and about SfE at <a href=\"http:\/\/www.sfe-trade.com\">www.sfe-trade.com<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_custom_heading text=&#8221;Pelargonium for Europe&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]Pelargonium for Europe is the marketing campaign of the European geranium growers D\u00fcmmen Orange, Elsner PAC, Florensis \/ P. van der Haak Handelskwekerij, Selecta One and Syngenta Flowers. The campaign was launched in 2016 with the aim of promoting and sustaining geranium sales in Europe. The campaign is now running in 22 countries. In Bulgaria, Croatia, Romania, Slovakia, the Czech Republic and Hungary, marketing activities have been supported by the EU since 2023 as part of the \u2018Stars Unite a Europe in Bloom\u2019 campaign. Since June 2024, activities in Belgium, Italy, the Netherlands, Austria and Spain have also been funded. From January 2025, there are also EU-funded activities in Denmark, Germany, France, Poland and Sweden.[\/vc_column_text][vc_custom_heading text=&#8221;Stars for Europe&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]Stars for Europe (SfE) is the marketing initiative of European poinsettia breeders D\u00fcmmen Orange, Beekenkamp Plants, Florensis, and Selecta One. The initiative was founded in 2000 with the aim of promoting and securing long-term poinsettia sales in Europe. SfE activities currently exist in 22 European countries. As part of the &#8220;Stars Unite a Europe in Bloom&#8221; EU campaign, from 2024 to 2027, its activities are supported by the EU in five countries: Austria, Belgium, Italy, the Netherlands, and Spain; and from 2023 to 2026, its activities are supported by the EU in six countries: Bulgaria, Czech Republic, Croatia, Hungary, Romania, and Slovakia.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<strong>Pressekontakt:<\/strong><\/p>\n<p>Presseb\u00fcro Pelargonium for Europe<\/p>\n<p>Bornheimer Str. 37 | 53111 Bonn<\/p>\n<p>Tel.: 0800 24 12 100<\/p>\n<p>Mail: presse@pelargoniumforeurope.com<\/p>\n<p>Web: www.pelargonium-for-europe.com<\/p>\n<p>PfE trade website: <a href=\"http:\/\/www.pfe-trade.com\">www.pfe-trade.com<\/a><\/p>\n<p>SfE trade website: <a href=\"http:\/\/www.sfe-trade.com\">www.sfe-trade.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"5519\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Ghent conference highlights new pressures and opportunities for growers as EU legislation, certification and sustainability demands intensify [\/vc_column_text][vc_column_text css=&#8221;&#8221;]Pelargonium for Europe (PfE) has published its latest technical column on sustainability, this time reflecting on presentations by industry experts at the AIPH Industry Conference held in Ghent on 16 September 2025.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]The event brought [&hellip;]<\/p>\n","protected":false},"featured_media":5532,"template":"","news_cat":[112,87],"class_list":["post-5519","news","type-news","status-publish","has-post-thumbnail","hentry","news_cat-sustainability","news_cat-news-kategorie"],"acf":[],"_links":{"self":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":5,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5519\/revisions"}],"predecessor-version":[{"id":5586,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news\/5519\/revisions\/5586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/media\/5532"}],"wp:attachment":[{"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/media?parent=5519"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/pfe-trade.com\/en\/wp-json\/wp\/v2\/news_cat?post=5519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}