{"id":5500,"date":"2025-09-16T11:19:04","date_gmt":"2025-09-16T09:19:04","guid":{"rendered":"https:\/\/pfe-trade.com\/en\/?post_type=news&p=5500"},"modified":"2025-09-16T14:06:41","modified_gmt":"2025-09-16T12:06:41","slug":"call-for-proposals-5-country-eu-marketing-campaign-for-pelargonium-plants-seeks-an-external-evaluator","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/en\/news\/call-for-proposals-5-country-eu-marketing-campaign-for-pelargonium-plants-seeks-an-external-evaluator\/","title":{"rendered":"Call for proposals: 5-country EU marketing campaign for pelargonium plants seeks an External Evaluator"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]January 2025<\/strong> saw the launch of a new EU-funded campaign to promote pelargoniums in five additional countries: Germany, Poland, France, Denmark, and Sweden. Worth about 3 million Euros, the campaign aims to grow and secure long-term sales of pelargoniums, supporting Europe\u2019s horticulture industry. It will run for three years, from 1st January 2025 to 31st December 2027.[\/vc_column_text][vc_column_text css=””]Pelargoniums are important products for the green industry all over Europe. A large proportion of Europe\u2019s horticultural growers produce the Pelargoniums, and due to their characteristics, they are often produced and sold locally in Europe.[\/vc_column_text][vc_column_text css=””]For 20 years the Stars for Europe (SfE) initiative has been supporting poinsettia sales with generic product promotion, while its sister campaign, Pelargonium for Europe (PfE), launched in 2016 to do the same for pelargoniums. Both projects are active in 22 countries and will remain so, while winning this EU funding enables increased activities and impact in the five named target countries.[\/vc_column_text][vc_column_text css=””]The campaign targets both end-consumers and supports the green trade. The marketing mix comprises public relations, media collaborations, digital and social media marketing, POS support for retailers, and sustainability communication for producers.[\/vc_column_text][vc_column_text css=””]A call for proposals is announced for the role of External Evaluator<\/strong>, open to highly experienced marketing professionals or consultants in the green (horticulture) sector, ideally also in generic campaigns and\/or EU-funded projects. The workplan will primarily involve producing an Evaluation Study at the end of each year, which should provide an independent, expert judgement covering the results of each work package, as well as campaign impact in terms of economic impact and awareness impact.[\/vc_column_text][vc_column_text css=””]The campaign year runs from 1st<\/sup> January to 31st<\/sup> December, and the main working period for the External Evaluator will be between November and December each year.[\/vc_column_text][vc_column_text css=””]To receive the full briefing and application information, email tendering@org-intern.info<\/a> with your name and one or two sentences outlining your horticulture and marketing experience (you will have the chance to send further information later).[\/vc_column_text][vc_column_text css=””]The deadline to tender is 8th<\/sup> October 2025.<\/strong>[\/vc_column_text][vc_column_text css=””]Contact us<\/strong>[\/vc_column_text][vc_column_text css=””]Pelargonium for Europe GbR
\nc\/o Zentralverband Gartenbau
\nBornheimerstra\u00dfe 37
\n53111 Bonn
\nGermany<\/p>\n

+ 49 2644 981333<\/p>\n

Main tendering contact email: tendering@org-intern.info<\/a><\/p>\n

Key contacts:<\/p>\n

Dr. Susanne Lux, susanne.lux@meclux.de<\/a> ; Helena Ebrahimi, helena@greenmarketingeurope.eu<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>

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