{"id":5472,"date":"2025-04-08T15:45:31","date_gmt":"2025-04-08T13:45:31","guid":{"rendered":"https:\/\/pfe-trade.com\/en\/?post_type=news&p=5472"},"modified":"2025-05-20T16:25:53","modified_gmt":"2025-05-20T14:25:53","slug":"geranium-sales-success-increase-sales-with-the-right-product-displays-and-free-marketing-tools-from-pfe","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/en\/news\/geranium-sales-success-increase-sales-with-the-right-product-displays-and-free-marketing-tools-from-pfe\/","title":{"rendered":"Geranium sales success. Increase sales with the right product displays and free marketing tools from PfE"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Successful product presentation is more than just a question of aesthetics – it evokes emotions, influences purchasing decisions and has been proven to increase sales. It plays a central role in the green sector in particular, as a visit to a garden centre, retail nursery or florist is an experience for the senses. It is here that plants can be shown to full effect and inspire the design of gardens, balconies and patios. Geraniums offer enormous potential: they are versatile, easy to care for and come in a huge range of colours to suit all tastes. With the right presentation, they can be positioned as a modern, versatile flowering plant and make the most of sales opportunities.<\/strong><\/p>\n

According<\/span> to<\/span> the<\/span> latest<\/span> market<\/span> data<\/span>, <\/span>geraniums<\/span> continue<\/span> to<\/span> be<\/span> one<\/span> of<\/span> the<\/span> most<\/span> important<\/span> sales<\/span> drivers<\/span> in <\/span>the<\/span> bedding<\/span> and <\/span>balcony<\/span> segments<\/span>. <\/span>Their<\/span> appeal<\/span> to<\/span> a <\/span>wide<\/span> range<\/span> of<\/span> buyers<\/span> makes<\/span> them<\/span> invaluable<\/span> to<\/span> retailers<\/span>. The <\/span>experts<\/span> at Pelargonium <\/span>for<\/span> Europe (<\/span>PfE<\/span>) <\/span>reveal<\/span> just <\/span>how<\/span> great<\/span> the<\/span> potential <\/span>for<\/span> geranium<\/span> sales<\/span> is<\/span> and <\/span>provide<\/span> practical<\/span> tips<\/span> for<\/span> effective<\/span> product<\/span> displays<\/span> with<\/span> this<\/span> classic plant. <\/span>PfE<\/span> also <\/span>supports<\/span> the<\/span> trade <\/span>with<\/span> various<\/span> free<\/span> marketing<\/span> offers<\/span>.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”5480″ img_size=”full” css=””][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Huge consumer potential” use_theme_fonts=”yes” css=””][vc_column_text css=””]Geraniums <\/span>are<\/span> not <\/span>only<\/span> bestsellers<\/span> in <\/span>the<\/span> bedding<\/span> and <\/span>balcony<\/span> plant <\/span>segments<\/span>, <\/span>they<\/span> also <\/span>offer<\/span> great<\/span> opportunities<\/span> to<\/span> increase<\/span> sales<\/span>. <\/span>Their<\/span> wide<\/span> range<\/span> of<\/span> colours<\/span> and <\/span>shapes<\/span>, <\/span>abundance<\/span> of<\/span> flowers<\/span>, <\/span>hardiness<\/span>, <\/span>longevity<\/span> and <\/span>ease<\/span> of<\/span> care <\/span>make<\/span> them<\/span> attractive<\/span> to<\/span> a <\/span>wide<\/span> variety<\/span> of<\/span> buyers<\/span>. City <\/span>dwellers<\/span> with<\/span> balconies<\/span>, <\/span>country<\/span> garden<\/span> owners<\/span> and <\/span>commercial<\/span> customers<\/span> in <\/span>the<\/span> hotel<\/span>, <\/span>catering<\/span> and urban <\/span>greening<\/span> sectors<\/span> are<\/span> increasingly<\/span> opting<\/span> for<\/span> easy-care, <\/span>hardy<\/span> and <\/span>long-flowering<\/span> plants. Geraniums <\/span>are<\/span> also <\/span>appealing<\/span> to<\/span> sustainable<\/span> shoppers<\/span>: <\/span>their<\/span> local<\/span> production<\/span>, <\/span>longevity<\/span>, <\/span>heat<\/span> resistance<\/span> and <\/span>low<\/span> susceptibility<\/span> to<\/span> pests and <\/span>diseases<\/span> are<\/span> in <\/span>line<\/span> with<\/span> current<\/span> consumer<\/span> trends<\/span>.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Setting the scene for variety: Geraniums for every taste” use_theme_fonts=”yes” css=””][vc_column_text css=””]Geraniums are real quick-change artists. They can be planted in window boxes, hanging baskets and beds; as specimens in modern pots and containers; or used as cut flowers in bouquets and other creative arrangements. With their versatility and huge range of colours and shapes, they suit every style imaginable and allow retailers to target a wide range of customers with their product displays.[\/vc_column_text][vc_column_text css=””]Seasonal themes can be created by choosing the right colours and highlighting the longevity of geraniums, be it with spring-like pastel shades, colourful summer arrangements or autumnal plantings in orange and apricot. Combining geraniums with other sun-loving plants such as herbs, tomatoes, lavender or grasses enhances the natural effect and provides inspiration for individual plant designs. Contemporary containers in concrete, wicker or metal emphasise the modern look of geraniums and are a great way to show them off.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text=”Arouse emotions and create incentives to buy” use_theme_fonts=”yes” css=””][vc_column_text css=””]Customers <\/span>don’t<\/span> just <\/span>buy<\/span> geraniums<\/span>, <\/span>they<\/span> buy<\/span> a <\/span>vision<\/span> of<\/span> how<\/span> they<\/span> will <\/span>enhance<\/span> their<\/span> home<\/span>. Creative in-store <\/span>product<\/span> displays<\/span> help<\/span> satisfy<\/span> this<\/span> need<\/span>. <\/span>Carefully<\/span> staged<\/span> terraces<\/span> and <\/span>balconies<\/span>, <\/span>planted<\/span> window<\/span> boxes<\/span> or<\/span> well<\/span> thought<\/span>-out plant <\/span>combinations<\/span> make<\/span> the<\/span> purchas<\/span><\/span>ing<\/span><\/span> decision<\/span> easier<\/span>. Ready-made plant <\/span>kits<\/span> with<\/span> matching<\/span> pots<\/span> and <\/span>companion<\/span> plants also boost <\/span>sales<\/span>.\u00a0<\/span><\/span><\/p>\n

Information boards with tips on care, origin or creative design ideas convey expertise and whet the appetite for geraniums. Retailers can find a wealth of helpful information and materials at pfe-trade.com<\/a>.<\/p>\n

Eye-catching POS materials are also available to download for free.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5478″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]At <\/span><\/span>youtube.com\/@mygeranium686<\/span><\/span><\/a>, <\/span>PfE<\/span> also <\/span>offers<\/span> inspiring<\/span> videos<\/span> with<\/span> care <\/span>tips<\/span> and design <\/span>ideas<\/span>. <\/span>Specialist<\/span> retailers<\/span> can<\/span> display<\/span> these<\/span> on <\/span>screens<\/span> at <\/span>the<\/span><\/span>ir<\/span><\/span> POS <\/span>or<\/span> post<\/span> them<\/span> on <\/span>their<\/span> websites<\/span> and social <\/span>media<\/span> channels<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

In <\/span>addition<\/span>, <\/span>cross-selling<\/span> potential <\/span>can<\/span> be<\/span> exploited<\/span> by<\/span> placing<\/span> high <\/span>quality<\/span> potting<\/span> compost<\/span>, <\/span>fertiliser<\/span> or<\/span> various<\/span> planters<\/span> next<\/span> to<\/span> display<\/span> areas<\/span>.\u00a0<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Strengthen digital presence” use_theme_fonts=”yes” css=””][vc_column_text css=””]In <\/span>addition<\/span> to<\/span> your<\/span> POS <\/span>presence<\/span>, <\/span>your<\/span> digital <\/span>visibility<\/span> is<\/span> crucial<\/span>. Studies <\/span>show<\/span> that<\/span> social <\/span>media<\/span> has<\/span> a strong <\/span>influence<\/span> on <\/span>purchasing<\/span> decisions<\/span>. Creative <\/span>displays<\/span> with<\/span> stylish <\/span>accessories<\/span> encourage<\/span> trend-<\/span>conscious<\/span> shoppers<\/span> to<\/span> take<\/span> photos<\/span> and <\/span>share<\/span> them<\/span>. This not <\/span>only<\/span> encourages<\/span> purchases<\/span>, but also <\/span>increases<\/span> product<\/span> visibility<\/span> online.\u00a0<\/span><\/span><\/p>\n

Retailers<\/span> can<\/span> also <\/span>use<\/span> social <\/span>media<\/span> themselves<\/span> to<\/span> post<\/span> attractive<\/span> examples<\/span> of<\/span> planting<\/span>, <\/span>share<\/span> DIY <\/span>ideas<\/span> or<\/span> provide<\/span> expert <\/span>knowledge<\/span> on <\/span>geranium<\/span> care. Interactive <\/span>formats<\/span> on Facebook, such <\/span>as<\/span> live <\/span>consultations<\/span> or<\/span> tutorials<\/span>, also <\/span>increase<\/span> customer<\/span> loyalty<\/span> and <\/span>encourage<\/span> purchases<\/span>.\u00a0<\/span><\/span><\/p>\n

Retailers<\/span> can<\/span> find <\/span>inspiration<\/span> for<\/span> social <\/span>media<\/span> posts<\/span> on <\/span>PfE’s<\/span> various<\/span> social <\/span>media<\/span> channels<\/span> on Facebook, Instagram, Pinterest and YouTube. <\/span>Specialist<\/span> retailers<\/span> can<\/span> adapt<\/span> the<\/span> content <\/span>for<\/span> their<\/span> own <\/span>purposes<\/span> and <\/span>share<\/span> it<\/span> on <\/span>their<\/span> own <\/span>channels<\/span>. This <\/span>gives<\/span> them<\/span> the<\/span> opportunity<\/span> to<\/span> make<\/span> their<\/span> own social <\/span>media<\/span> presence<\/span> lively<\/span> and <\/span>engaging<\/span> with<\/span> little<\/span> effort<\/span>. <\/span>PfE<\/span> recommends<\/span> following<\/span> the<\/span> channels<\/span> below<\/span> to<\/span> make<\/span> sure<\/span> you<\/span> don’t<\/span> miss <\/span>any<\/span> posts<\/span>:<\/span><\/span>\u00a0<\/span>[\/vc_column_text][vc_column_text css=””]<\/p>\n

https:\/\/www.facebook.com\/myGeraniumbyPfE\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/www.instagram.com\/mygeranium\/<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

www.youtube.com\/@mygeranium686<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

https:\/\/de.pinterest.com\/europeinbloom\/<\/span><\/a>\u00a0<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Conclusion: Geraniums as a sales driver” use_theme_fonts=”yes” css=””][vc_column_text css=””]Geraniums <\/span>are<\/span> much<\/span> more<\/span> than<\/span> just a classic. With <\/span>the<\/span> right<\/span> product<\/span> displays<\/span> and <\/span>the<\/span> support <\/span>of<\/span> PfE’s<\/span> wide<\/span> range<\/span> of<\/span> free<\/span> marketing<\/span> offers<\/span>, <\/span>they<\/span> become<\/span> a real <\/span>attention-grabber<\/span> and <\/span>sales<\/span> driver<\/span>. Garden <\/span>centres<\/span>, <\/span>florists<\/span> and <\/span>retail<\/span> nurseries<\/span> can<\/span> unlock<\/span> the<\/span> full<\/span> potential <\/span>of<\/span> this<\/span> versatile and easy-care plant <\/span>with<\/span> inspiring<\/span> arrangements<\/span>, <\/span>targeted<\/span> customer<\/span> communications<\/span> and digital <\/span>visibility<\/span>. Strategic <\/span>product<\/span> displays<\/span> not <\/span>only<\/span> increase<\/span> sales<\/span>, but also position <\/span>geraniums<\/span> as<\/span> a modern, <\/span>attractive<\/span> and versatile <\/span>flowering<\/span> plant <\/span>that<\/span> should<\/span> be<\/span> part<\/span> of<\/span> any<\/span> outdoor<\/span> environment<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

Reproduction is free of charge, please credit \u2018Pelargonium for Europe<\/span>\u2019.<\/span> <\/span>You<\/span> can<\/span> download<\/span> our<\/span> current<\/span> press<\/span> pack<\/span>, <\/span>f<\/span>urther<\/span> texts<\/span> and <\/span>images<\/span> at www.pelargoniumforeurope.com.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_custom_heading text=”Pelargonium for Europe” use_theme_fonts=”yes” css=””][vc_column_text css=””]Pelargonium <\/span>for<\/span> Europe <\/span>is<\/span> the<\/span> marketing<\/span> campaign<\/span> of<\/span> the<\/span> European <\/span>geranium<\/span> growers<\/span> D\u00fcmmen<\/span> Orange, Elsner PAC, <\/span>Florensis<\/span> \/ P. van der Haak <\/span>Handelskwekerij<\/span>, Selecta <\/span>One<\/span> and Syngenta Flowers. The <\/span>campaign<\/span> was <\/span>launched<\/span> in 2016 <\/span>with<\/span> the<\/span> aim<\/span> of<\/span> promoting<\/span> and <\/span>sustaining<\/span> geranium<\/span> sales<\/span> in Europe. The <\/span>campaign<\/span> is<\/span> now<\/span> running<\/span> in 22 countries. In <\/span>Bulgaria<\/span>, <\/span>Croatia<\/span>, Romania, <\/span>Slovakia<\/span>, <\/span>the<\/span> Czech <\/span>Republic<\/span> and <\/span>Hungary<\/span>, <\/span>marketing<\/span> activities<\/span> have<\/span> been<\/span> supported<\/span> by<\/span> the<\/span> EU <\/span>since<\/span> 2023 <\/span>as<\/span> part<\/span> of<\/span> the<\/span> \u2018Stars <\/span>Unite<\/span> a Europe in Bloom\u2019 <\/span>campaign<\/span>. <\/span>Since<\/span> June 2024, <\/span>activities<\/span> in <\/span>Belgium<\/span>, <\/span>Italy<\/span>, <\/span>the<\/span> Netherlands<\/span>, Austria and Spain <\/span>have<\/span> also <\/span>been<\/span> funded<\/span>. <\/span>From<\/span> January<\/span> 2025, <\/span>there<\/span> will also <\/span>be<\/span> EU-<\/span>funded<\/span> activities<\/span> in <\/span>Denmark<\/span>, Germany, France, <\/span>Poland<\/span> and <\/span>Sweden<\/span>.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][vc_column_text css=””]<\/p>\n

Press contact<\/span><\/b>\u00a0<\/span><\/p>\n

Pelargonium for Europe Press office\u00a0<\/span>\u00a0<\/span><\/p>\n

Bornheimer Str. 37 | 53111 Bonn<\/span>\u00a0<\/span><\/p>\n

Phone: 0800 24 12 100\u00a0<\/span>\u00a0<\/span><\/p>\n

Email: presse@pelargoniumforeurope.com\u00a0<\/span>\u00a0<\/span><\/p>\n

Website: www.pelargoniumforeurope.com<\/span>\u00a0<\/span><\/p>\n

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