{"id":4297,"date":"2023-06-30T10:48:48","date_gmt":"2023-06-30T08:48:48","guid":{"rendered":"https:\/\/pfe-trade.com\/cs\/?post_type=news&#038;p=4297"},"modified":"2023-06-30T10:48:48","modified_gmt":"2023-06-30T08:48:48","slug":"podpora-zahradnictvi-v-ceske-republice","status":"publish","type":"news","link":"https:\/\/pfe-trade.com\/cs\/news\/podpora-zahradnictvi-v-ceske-republice\/","title":{"rendered":"Podpora zahradnictv\u00ed v \u010cesk\u00e9 republice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Pelargonium for Europe (PfE) a Stars for Europe (SfE) jsou spole\u010dn\u00e9 marketingov\u00e9 iniciativy podporovan\u00e9 p\u0159edn\u00edmi evropsk\u00fdmi p\u011bstiteli rostlin, kter\u00e9 byly zalo\u017eeny s c\u00edlem zajistit dlouhodob\u00fd prodej mu\u0161k\u00e1t\u016f a v\u00e1no\u010dn\u00edch hv\u011bzd v Evrop\u011b. Touto cestou cht\u011bj\u00ed podpo\u0159it \u0161ir\u0161\u00ed zahradnick\u00fd sektor. Tyto iniciativy v sou\u010dasn\u00e9 dob\u011b vedou aktivn\u00ed propaga\u010dn\u00ed kampan\u011b ve 22 evropsk\u00fdch zem\u00edch.<\/p>\n<p>Nov\u00fd program Evropsk\u00e9 Unie &#8222;Stars Unite a Europe in Bloom&#8220; byl v \u010cesk\u00e9 republice zah\u00e1jen letos v b\u0159eznu a potrv\u00e1 a\u017e do \u00fanora 2026. Tato t\u0159\u00edlet\u00e1 kampa\u0148 financovan\u00e1 EU poprv\u00e9 zahrnuje \u0161est zem\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy: Bulharsko, \u010ceskou republiku, Chorvatsko, Ma\u010farsko, Rumunsko a Slovensko. Prost\u0159edky EU umo\u017e\u0148uj\u00ed v t\u011bchto zem\u00edch v\u00fdrazn\u011b roz\u0161\u00ed\u0159it p\u0159edchoz\u00ed aktivity o rozs\u00e1hl\u00e9 celoplo\u0161n\u00e9 kampan\u011b a odpov\u00eddaj\u00edc\u00edm zp\u016fsobem dos\u00e1hnout nov\u00fdch c\u00edl\u016f a oslovit co nej\u0161ir\u0161\u00ed ve\u0159ejnost.<\/p>\n<p>Nov\u00e1 kampa\u0148 EU je ji\u017e v pln\u00e9m proudu a t\u00e9m\u011b\u0159 dokon\u010dila prvn\u00ed sez\u00f3nu mu\u0161k\u00e1t\u016f na ja\u0159e 2023. Nyn\u00ed za\u010d\u00edn\u00e1 s\u00a0p\u0159\u00edpravou materi\u00e1l\u016f pro v\u00e1no\u010dn\u00ed hv\u011bzdy p\u0159ed podzimn\u00ed a zimn\u00ed sez\u00f3nou. K nejv\u011bt\u0161\u00edm \u00fasp\u011bch\u016fm v \u010cesk\u00e9 republice zat\u00edm pat\u0159\u00ed n\u011bkolik poutav\u00fdch v\u00fdstup\u016f o mu\u0161k\u00e1tech v lifestylov\u00fdch \u010dasopisech s pou\u017eit\u00edm podklad\u016f a fotografi\u00ed iniciativy Pelargonium for Europe, nebo partnerstv\u00ed na zn\u00e1m\u00e9 kulin\u00e1\u0159sk\u00e9 akci Apetit piknik, kde se iniciativa pod\u00edlela na mu\u0161k\u00e1tov\u00e9 v\u00fdzdob\u011b cel\u00e9ho prostoru parku Gr\u00e9bovka v Praze.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;V\u00fdznam v\u00e1no\u010dn\u00edch hv\u011bzd a mu\u0161k\u00e1t\u016f pro evropsk\u00e9 okrasn\u00e9 zahradnictv\u00ed&#8220; use_theme_fonts=&#8220;yes&#8220;][vc_column_text]V\u00e1no\u010dn\u00ed hv\u011bzdy a pelargonie jsou st\u011b\u017eejn\u00edmi produkty evropsk\u00e9ho okrasn\u00e9ho zahradnictv\u00ed. Ka\u017ed\u00fd rok se v Evrop\u011b vyprodukuje p\u0159ibli\u017en\u011b 100 milion\u016f v\u00e1no\u010dn\u00edch hv\u011bzd a 400 milion\u016f licencovan\u00fdch pelargoni\u00ed. Vzhledem k tomu, \u017ee se tyto rostliny dokonale vz\u00e1jemn\u011b sez\u00f3nn\u011b dopl\u0148uj\u00ed, proto\u017ee sez\u00f3na jedn\u00e9 z nich za\u010d\u00edn\u00e1 brzy po skon\u010den\u00ed druh\u00e9, p\u011bstuje mnoho zahradnick\u00fdch podnik\u016f jak mu\u0161k\u00e1ty, tak v\u00e1no\u010dn\u00ed hv\u011bzdy. Oba produkty se \u010dasto p\u011bstuj\u00ed a prod\u00e1vaj\u00ed region\u00e1ln\u011b nebo lok\u00e1ln\u011b, a proto m\u016f\u017ee zaji\u0161t\u011bn\u00ed jejich prodeje podpo\u0159it stabilitu odv\u011btv\u00ed, a to s men\u0161\u00edmi emisemi z dopravy ve srovn\u00e1n\u00ed s jin\u00fdmi produkty.<\/p>\n<p>\u010clenov\u00e9 SfE a PfE jsou sv\u011btovou \u0161pi\u010dkou ve \u0161lecht\u011bn\u00ed okrasn\u00fdch rostlin a neust\u00e1le p\u011bstuj\u00ed nov\u00e9, vysoce kvalitn\u00ed odr\u016fdy pelargoni\u00ed a v\u00e1no\u010dn\u00edch hv\u011bzd. V pr\u016fb\u011bhu let se jim poda\u0159ilo v\u00fdrazn\u011b zlep\u0161it dlouhov\u011bkost a odolnost odr\u016fd dostupn\u00fdch v Evrop\u011b a tak\u00e9 neust\u00e1le roz\u0161i\u0159ovat sortiment o dal\u0161\u00ed barvy a formy.<\/p>\n<p>V\u00a0sou\u010dasn\u00e9 dob\u011b pelargonie a v\u00e1no\u010dn\u00ed hv\u011bzdy p\u0159edstavuj\u00ed kvalitu a rozmanitost modern\u00edho \u0161lecht\u011bn\u00ed a produkce rostlin. Stejn\u011b tak se dost\u00e1v\u00e1 do pop\u0159ed\u00ed jejich mnohostrannost s \u0161irokou \u0161k\u00e1lou dekorativn\u00edch styl\u016f a pou\u017eit\u00ed, tak\u00e9 tradice, proto\u017ee ob\u011b maj\u00ed v\u00fdznamnou kulturn\u00ed roli v cel\u00e9 Evrop\u011b, a modern\u00ed p\u011bstitelsk\u00e9 postupy, v nich\u017e udr\u017eitelnost hraje st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed roli. Tyto prvky se odr\u00e1\u017eej\u00ed v programu EU spolu s jeho c\u00edlem zv\u00fd\u0161it m\u00edstn\u00ed produkci a podpo\u0159it sd\u00edlen\u00ed znalost\u00ed o inovativn\u00edch technik\u00e1ch a technologi\u00edch v p\u011bstov\u00e1n\u00ed okrasn\u00fdch rostlin mezi p\u011bstiteli v cel\u00e9 Evrop\u011b. Kampa\u0148 zahrnuje kombinaci propagace c\u00edlen\u00e9 na spot\u0159ebitele za \u00fa\u010delem zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o v\u00fdhod\u00e1ch pelargoni\u00ed a v\u00e1no\u010dn\u00edch hv\u011bzd v kombinaci s\u00a0informa\u010dn\u00edmi materi\u00e1ly, n\u00e1stroji a podporou prodeje zam\u011b\u0159enou na obchodn\u00edky.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Spot\u0159ebitelsk\u00e1 propagace a c\u00edlov\u00e9 skupiny&#8220; use_theme_fonts=&#8220;yes&#8220;][vc_column_text]Aktivity pro spot\u0159ebitele zahrnuj\u00ed klasick\u00e9 PR s c\u00edlem dos\u00e1hnout pokryt\u00ed v p\u0159edn\u00edch sd\u011blovac\u00edch prost\u0159edc\u00edch, spolupr\u00e1ci s m\u00e9dii od obl\u00edben\u00fdch \u010dasopis\u016f a\u017e po celost\u00e1tn\u00ed televizn\u00ed po\u0159ady a venkovn\u00ed akce, jako\u017e i aktivity nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi m\u00e9dii. Spot\u0159ebitelsk\u00e1 propagace je zam\u011b\u0159ena na c\u00edlov\u00e9 skupiny, kter\u00e9 vstupuj\u00ed do prom\u011bnliv\u00fdch \u017eivotn\u00edch etap, v nich\u017e se nov\u00e9 zp\u016fsoby chov\u00e1n\u00ed sn\u00e1ze p\u0159ij\u00edmaj\u00ed, p\u0159edev\u0161\u00edm na osoby ve v\u011bku 50 a\u017e 65 let (tzv. &#8222;New Life Builders&#8220;) a osoby ve v\u011bku 25 a\u017e 35 let (&#8222;Family and Career Builders&#8220;). \u00a0Aby bylo mo\u017en\u00e9 toto publikum zaujmout, je obsah kampan\u011b strategicky vytvo\u0159en tak, aby oslovil r\u016fzn\u00e9 skupiny spot\u0159ebitel\u016f a jejich vkus.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;N\u00e1stroje pro zelen\u00e9 zem\u011bd\u011blstv\u00ed&#8220; use_theme_fonts=&#8220;yes&#8220;][vc_column_text]Podpora prodeje pro specializovan\u00e9 maloobchody zahrnuje materi\u00e1ly pro prodejn\u00ed m\u00edsta, sd\u00edlen\u00ed zku\u0161enost\u00ed a poradenstv\u00ed v oblasti prodeje a \u00fa\u010dast na oborov\u00fdch akc\u00edch. Informa\u010dn\u00ed materi\u00e1ly, jako jsou p\u0159\u00edpadov\u00e9 studie a pr\u016fzkumy o modern\u00ed a udr\u017eiteln\u00e9 v\u00fdrob\u011b, se dostanou k p\u011bstitel\u016fm a dal\u0161\u00edm \u00farovn\u00edm dodavatelsk\u00e9ho \u0159et\u011bzce. Krom\u011b toho se v\u0161em v tomto odv\u011btv\u00ed doporu\u010duje vyu\u017e\u00edvat fotografie, videa a medi\u00e1ln\u00ed obsah kampan\u011b na podporu vlastn\u00edch marketingov\u00fdch aktivit. Tyto materi\u00e1ly jsou k dispozici ke sta\u017een\u00ed na webov\u00fdch str\u00e1nk\u00e1ch kampan\u011b. Materi\u00e1ly zam\u011b\u0159en\u00e9 na obchod pro kampa\u0148 PfE naleznete na adrese <a href=\"http:\/\/www.pelargonium-trade.com\">www.pelargonium-trade.com<\/a> a pro SfE na adrese <a href=\"http:\/\/www.sfe-trade.com\">www.sfe-trade.com<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8220;Informace pro m\u00e9dia: &#8220; use_theme_fonts=&#8220;yes&#8220;][vc_column_text]\u010cleny Pelargonium for Europe (PfE) jsou \u0161lechtitel\u00e9 D\u00fcmmen Orange, Elsner PAC, Florensis, Selecta One a Syngenta Flowers. Mezi \u010dleny Stars for Europe (SfE) pat\u0159\u00ed D\u00fcmmen Orange, Selecta one, Syngenta Flowers a Beekenkamp Plants. Iniciativy byly zalo\u017eeny v roce 2016, resp. 2000 s c\u00edlem podpo\u0159it a zajistit dlouhodob\u00fd prodej pelargoni\u00ed a v\u00e1no\u010dn\u00edch hv\u011bzd v Evrop\u011b. Kampa\u0148 nyn\u00ed prob\u00edh\u00e1 ve 22 zem\u00edch: Belgie, Bulharsko, \u010cesk\u00e1 republika, D\u00e1nsko, Finsko, Francie, Chorvatsko, It\u00e1lie, Ma\u010farsko, N\u011bmecko, Nizozemsko, Norsko, Polsko, Rakousko, Rumunsko, \u0158ecko, Slovensko, Slovinsko, Spojen\u00e9 kr\u00e1lovstv\u00ed, \u0160pan\u011blsko, \u0160v\u00e9dsko a \u0160v\u00fdcarsko. V letech 2023 a\u017e 2026 jsou aktivity podporov\u00e1ny EU v r\u00e1mci kampan\u011b \u2018Stars Unite a Europe in Bloom\u2019 v Bulharsku, \u010cesk\u00e9 republice, Chorvatsku, Ma\u010farsku, Rumunsku a na Slovensku.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p><\/div><div class=\"acf-fields-container\" data-post-id=\"4297\" data-canto-acf=\"true\"><\/div><style>\r\n        .acf-fields-container {\r\n            margin: 2em 0;\r\n            width: 100%;\r\n            clear: both;\r\n        }\r\n        .acf-field-image {\r\n            margin: 1.5em 0;\r\n            position: relative;\r\n        }\r\n        .acf-field-label {\r\n            margin-bottom: 1em;\r\n        }\r\n        .acf-image {\r\n            max-width: 100%;\r\n            height: auto;\r\n            display: block;\r\n            margin: 1em 0;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Pelargonium for Europe (PfE) a Stars for Europe (SfE) jsou spole\u010dn\u00e9 marketingov\u00e9 iniciativy podporovan\u00e9 p\u0159edn\u00edmi evropsk\u00fdmi p\u011bstiteli rostlin, kter\u00e9 byly zalo\u017eeny s c\u00edlem zajistit dlouhodob\u00fd prodej mu\u0161k\u00e1t\u016f a v\u00e1no\u010dn\u00edch hv\u011bzd v Evrop\u011b. Touto cestou cht\u011bj\u00ed podpo\u0159it \u0161ir\u0161\u00ed zahradnick\u00fd sektor. Tyto iniciativy v sou\u010dasn\u00e9 dob\u011b vedou aktivn\u00ed propaga\u010dn\u00ed kampan\u011b ve 22 evropsk\u00fdch zem\u00edch. Nov\u00fd program Evropsk\u00e9 [&hellip;]<\/p>\n","protected":false},"featured_media":4298,"template":"","news_cat":[],"class_list":["post-4297","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/news\/4297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":3,"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/news\/4297\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/news\/4297\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/media\/4298"}],"wp:attachment":[{"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/media?parent=4297"}],"wp:term":[{"taxonomy":"news_cat","embeddable":true,"href":"https:\/\/pfe-trade.com\/cs\/wp-json\/wp\/v2\/news_cat?post=4297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}